Advertising on video screens in Doha

How to Make Advertising on Video Screens More Effective

• Proper selection of video clips. Advertising on LED video screens should be interesting and useful even to random passersby. Ads placed on video screens should be eye-catching, bright, colorful, and dynamic. However, it is essential to maintain decency and follow the law. Otherwise, you risk causing the opposite effect.
• Broadcasting ads in real-time. Advertising on video screens should provide live broadcasts, focusing on the most interesting moments.
• Properly selected sound design. Advertising on video screens is sometimes accompanied by sound. This feature is not present on all outdoor screens. However, if an LED screen has the ability to broadcast sound, they are no less effective than other media outlets.
• The quality of the ad, its content, and duration. Advertising on LED screens should include many close-ups, bright scenes, and an engaging visual flow. Ads should avoid small details and captions, and the brightness and contrast should be high enough so that the ad looks good regardless of the time of day. A great example is the trailers shown on such advertising screens.

Advantages of Advertising on Video Screens

• High brightness of LED screens: the ad will be well visible both on sunny days and in cloudy weather.
• Ability to assemble large advertising screens: the ad will be seen even if people don't want to.
• Custom height/width ratio of the LED video screen: this allows for ads in various formats.
• High maintainability of the video screen: Your advertising campaign will not stop or be interrupted. Even if there is a disruption, it won't last long.
• Opportunity to significantly reduce costs: you won't need to spend on printing, installation, or dismantling of structures.
• Ability to run multiple marketing campaigns simultaneously. You can display the entire range of products and services on one LED screen;
• No negative emotions from clients, passersby, or buyers: ads placed on LED screens are not intrusive, do not annoy, and do not irritate.

What You Get by Advertising on Video Screens

• 24/7 Broadcast: the advertisement will be shown at any time of the day. Your store, product, or service advertisement on the video screen will be seen by a large number of potential clients.
• Maximum audience reach: outdoor video screens are visible even from a great distance, allowing the ad to reach a maximum audience.
• Strategic placement of advertising media: LED video screens are installed on major streets and intersections where there is always a large flow of pedestrians, and traffic jams where people always pay attention to advertising screens.
• Dynamic and Bright Images. Video ads on LED screens attract much more attention than static advertising materials. Advertisements on screens are well-visible even in cloudy weather and in the evening when traditional billboards become less effective, even with backlighting.
• Flexible Placement Format. When placing outdoor ads on street video screens, you can vary the display time and content as much as you want to enhance effectiveness. You also have the option to order simultaneous broadcasts of different videos on one screen.
• Interactivity. Using modern technologies (SMS services, Bluetooth, Wi-Fi), you can establish feedback with the audience. You can not only offer a product or service but also collect statistics, get insights on the effectiveness of your advertising, and thus have the opportunity to make your advertising even more effective.
• Rotation Capability: You can run several advertising videos as part of one campaign on a single LED screen.
• Timely Updates: You have the ability to quickly make changes to your ad during the campaign, according to its goals and objectives, which can help you save money.
• Control: You can monitor the performance of video screens and the information displayed 24/7.