Advertising on video screens in Cape Town

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The advertising agency "Federal Advertising Group" has been providing services for the production and placement of advertising on video screens in Cape Town and the Republic of South Africa (RSA) for 10 years. Our advertising agency covers all cities in Russia, as well as some CIS countries. Over 10 years of work, we have gained extensive experience in conducting effective advertising campaigns. By placing an advertisement on a video screen in Cape Town through our advertising agency, you get not only a high level of service but also low prices. When determining pricing policy, we approach each situation individually. Contact the advertising agency "Federal Advertising Group" and order the production and placement of advertising on a video screen in Cape Town.

How to Make Advertising on Video Screens More Effective

Proper selection of videos. Advertising on LED video screens should be interesting and useful even to passersby. Advertising placed on video screens should be attention-grabbing, bright, colorful, and dynamic. However, it is essential to maintain decency and legality. Otherwise, you risk causing the opposite effect.
Broadcasting advertising in real-time. Advertising on video screens should provide live broadcasts, focusing attention on the most interesting moments.
Properly selected sound track. Placing advertising on video screens sometimes comes with sound. This feature is not available on all outdoor screens. However, if the LED screen can broadcast sound, it rivals other media in its capabilities.
The quality of the commercial, its content, and duration. Advertising on an LED screen should have plenty of close-ups, bright, engaging scenes, and dynamic picture changes. Commercials should not have small details or inscriptions, and brightness and contrast should be such that the advertisement looks good regardless of the time of day. A great visual example is the trailers shown on such advertising screens.

Advantages of Advertising on Video Screens

The advantages of placing advertising on video screens depend on the characteristics of the advertising structure itself. Here are just a few positive features of outdoor screens:

High brightness of the LED screen: the advertisement will be clearly visible on a sunny day or in cloudy weather.
The ability to assemble large advertising screens: the advertisement will be seen even if people do not want to.
Arbitrary height/width ratio of the LED video screen: this allows for advertisements of different formats.
High maintainability of the video screen: your advertising campaign will not stop or be interrupted. Even if there is a broadcast interruption, it will not last long.
The ability to significantly reduce costs: you will not need to spend on printing, installation, or dismantling of the structure.
The ability to conduct several marketing campaigns simultaneously: you can display the entire range of products and services on one LED screen.
No negative emotions from clients, passersby, or customers: advertising on LED screens does not interfere, irritate, or bore.

Placing advertising on video screens is the best way to establish a close connection with potential and real customers and clients. You will tell about your brand unobtrusively, but brightly.

What You Get by Advertising on Video Screens

Round-the-clock broadcast: advertising on the video screen will be broadcast at any time of the day. Advertising for your store, product, or service, placed on the video screen, will be seen by a large number of potential clients.
Maximum audience reach: outdoor video screens are perfectly visible even from a long distance, allowing the advertisement to reach a maximum audience.
Successful placement of the advertising medium: LED video screens are installed on major streets and intersections where there is always a high flow of pedestrians and traffic jams, where people always pay attention to the advertising screen.
Dynamic and bright images. Videos placed on the LED screen attract much more attention than static advertising materials. Advertising on the screen is clearly visible even in cloudy weather and in the evening when regular billboards become less effective even with backlighting.
Flexible placement format. When placing outdoor advertising on street video screens, you can flexibly vary the display time and content of the advertisement to increase its effectiveness. You also have the opportunity to order the simultaneous broadcast of different videos on one medium.
Interactivity. Thanks to modern technologies (SMS services, Bluetooth, Wi-Fi), you can establish feedback with the audience. You can not only offer a product or service but also collect statistics, gain insight into the effectiveness of the advertisement, and thus have the opportunity to make your advertising even more effective.
Rotation capability: you can launch several commercials within one advertising campaign on one LED screen.
Quick updates: you will have the ability to quickly make changes to the advertisement during the advertising campaign according to its goals and objectives. This will allow you to save significantly.
Control: you will be able to monitor the work of the video screens and the displayed information 24 hours a day.